The launch has been timed with the release of Cocktail 2 and aims to capitalise on the nostalgia and anticipation associated with the franchise. With the sequel already generating widespread attention across social media platforms and fan communities, Bisleri is seeking to bring the excitement directly to consumers through limited-edition packs celebrating entertainment, culture and shared experiences.
Commenting on the collaboration, Tushar Malhotra, Director of Sales and Marketing at Bisleri International, said that Cocktail has maintained a strong connection with audiences because of its cultural appeal. He stated that Cocktail 2, with its star-studded cast and growing popularity among fans, is expected to become one of the most talked-about entertainment events of the year. He added that the association aligns with Bisleri's strategy of partnering with high-impact entertainment properties that strengthen engagement and cultural relevance while enabling the company to become part of a major moment already creating significant excitement among audiences and digital platforms.
The limited-edition bottles are being distributed through general trade and modern retail outlets across Mumbai, Pune, Delhi National Capital Region, Madhya Pradesh, Rajasthan and Ahmedabad. To enhance visibility, four specially branded Bisleri trucks will travel across Mumbai, creating a large-scale promotional campaign aimed at building excitement around the film's release. The initiative will also be supported through branded retail displays and digital engagement activities, extending the association beyond cinemas and bringing it closer to consumers.
Bisleri International Pvt. Ltd., which has a legacy of more than five decades, has emerged as one of India's largest premium beverage businesses. The company manufactures the country's largest-selling packaged drinking water and follows a process involving 114 quality tests and a ten-stage purification system to ensure pure, safe and healthy water for consumers.
The company operates 128 plants and maintains an extensive distribution network comprising more than 6,000 distributors and 7,500 distribution trucks across India and the United Arab Emirates. Its portfolio includes Bisleri packaged drinking water and Vedica Himalayan Spring Water, along with a variety of carbonated beverages such as Bisleri Limonata, Bisleri Rev, Bisleri Spyci Jeera, Bisleri Pop and Bisleri Soda. These products are also available through the company's direct-to-consumer platform, Bisleri at Doorstep, which aims to provide consumers with a safe and uninterrupted supply of products.
Bisleri International has also intensified its focus on sustainability through its Sustainability 2.0 programme under the Bisleri Greener Promise initiative. The programme focuses on building a greener future through measures related to recycling, water conservation and sustainable business practices.
The collaboration with Cocktail 2 highlights Bisleri International's strategy of combining entertainment with consumer engagement while strengthening its market presence through a campaign designed to connect with audiences across multiple regions and platforms.
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